How to Write a Press Release - The Balance.

As a musician, when are you most likely to contact the press? Probably when you’re releasing a new album or heading out on tour, right? That’s understandable, but there are a lot of other ways to get press and blog coverage for your music besides the usual tour and album-launch publicity push.

A press release is not a guaranteed marketing tool. Temper your expectations. Don't anticipate that mainstream media will jump on every press release you write. But don't give up, either. Successful publicity depends on sustained effort, and press releases are a key part of your PR strategy. Continue looking for ways to make your press releases.

Just to be clear, a press statement is not the same as a press release. The latter is longer and more detailed, written in a newsy style and usually published in order to announce an event: a store opening, a product launch, or an award. The issuer of the press release wants to make news.

Send them each an email with the details about your new album, your CD release party, and why it’s an event worth writing about. Also be sure to include a link to your music video, and a link to the press page on your website that has audio for your new album, hi-res band photos, and some notable press quotes (if you have ’em). 7. Line up.

A press kit is essential to get your music noticed and reviewed by media outlets such as blogs, television stations, newspapers and magazines. A rap press kit consists of a biography, a high-resolution photo and MP3 or video files of your music. For ease of distribution, a digital press kit that can be sent via email and accessed from the.

Click the icon to see the sample press release. But first, scroll down for press release formatting tips. Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much.

I suggest getting a 100-listener report for every song on your release from Audiokite. In a few days you’ll know which songs best resonate with fans of your genre. Good to know, especially if you’re going to make a video! 17. Submit your release to Pandora. Here’s how.

Do I really need an EPK? Unless you're trying to be elusive, or don't want any press at all, a writer or talent buyer shouldn't have to go all Nic-Cage-in-National-Treasure to find information about your band. If you want coverage, you should make it as quick and simple as possible for someone to track down the information they need to write.

Write a great press release. Press releases serve two purposes - you can add them to the news section of your site, link to them from your social media accounts, and send them to journalists. Ensure you have an eye-catching headline and a strong, summarising opening paragraph before getting into the details.

Press Releases. A press release or news release is an official statement sent to media outlets providing detailed information about an event the company wants to get into the news, such as a new.

If you would like to sell a story to the national press, or you need help dealing with press attention, the best way to contact our team is to complete the story valuation form on this page. The form goes directly to our entire features team, who can deal with your enquiry or pass it to the appropriate person.

Let's look at how you can create the best press release strategy. We'll also answer such questions as how long should a press release be, what components are essential to your release, and how to best distribute it? 9 Steps to Create the Best Press Releases Every Time. 1. Grab 'Em with the Headline. Media and bloggers are flooded with headlines.