How to: write the perfect press release for journalists.

Writing a press release is easy - if you know how. Charles Rapson explains The example below gives you an outline of what your press release should look like. It makes the job of a journalist easier if the information they receive is in a standard format as it is quicker to process.

Press releases can be a valuable way for journalists to be let known about events and stories, but it’s surprising how often the basics are forgotten. When writing a press release for a charity there are certain fundamentals that should be adhered to.

How to Write and Distribute a Press Release in 4 Simple Steps. Writing a press release for your company will be easier, faster and more effective when you follow these guidelines created by PR organizations. Here they are. Step 1: Identify your objectives and a target audience.

How to write a press release for anything. The knowledge of how to get people and a business noticed is certainly a tough market. The Internet may seem like the perfect opportunity to tell the whole world about your self, your company (or the one you represent), and its current market, but the reality is that Google dominates Internet searches.

Do you want to know how to write a press release?. Well, you’re in the right place. If you’re looking for press coverage for your business, then being able to write an effective press release is a must.

A press release is a useful communication tool that is distributed to the media. Its purpose is to announce news items, events, product launches or business updates. Journalists are more likely to cover your story if you have taken the time to draft your press release.

Remember that writing a press release isn’t like writing a joke - you don’t want to leave the punchline to the end. A journalist should be able to immediately understand what the story is from your headline and first paragraph. If it isn’t clear, they're less likely to be attracted to your story.

Writing a press release is a rite of passage for any marketer. As a document, it’s one of the most important tools in your arsenal: it’s essentially a declaration of exciting news for your company. If you don’t have any experience writing press releases, or you’d just like a refresher, let us help you out.

The first line of your press release should be a summary of the story (ideally no more than 15-20 words) and read like the opening line of a news article.

Send your press release to a specific person, but CC in other relevant email addresses such as the editor and the newsdesk. Bear in mind that your preferred journalist may not be in the office that day, or may just be too busy to read your press release properly.

The title of your press release should include the new hire's full name, position and, of course, your company name. If your organization is a rather conservative one, you might want to stay away from catchy or gimmicky headlines and stick with a straightforward one.

The 10 golden rules of writing press releases If you want to secure positive coverage about your business, you have to present the media with a good story. Former IT PR specialist Jane Lee gives her golden rules for writing press releases.